RBS sponsorship idents
The key element for this series of Sponsorship Idents was the design of the different houses.
They were going to be used before several property programs and we wanted a selection of houses that would range from old to contemporary and that were representative of the property market across the whole of the UK.
In terms of animation, the transformation from type to architecture was really important to me, I wanted them lively and dynamic but at the same time choreographed to be a gentle transition.
Director and designer Filipe Alcada
Client Royal Bank of Scotland
Advertising agency CHI & Partners.