RBS Scotish Villa
RBS Tree
RBS Boat House
RBS Pool
RBS Garden Path
Royal Bank of Scotland sponsorship idents
Director and designer Filipe Alcada
Client Royal Bank of Scotland
Advertising agency CHI & Partners.
The key element for this series of Sponsorship Idents was the design of the different houses.
The Idents were used before several property TV shows and we wanted a range of houses, from old to contemporary, that were representative of the property market across the whole of the UK.
In terms of animation, the transformation from type to architecture was the focus of all the Idents, I wanted them lively and dynamic but at the same time choreographed to be a gentle transition.