The brief for this commercial was to create a universe out of traffic signs to guide us through the script.
I wanted to keep the design of the film light and pleasing to the eye, traffic sign colours are so vivid that it was very easy for all of the elements to start fighting each other. There was also a lot of information to pack in a very short time so I opted for the use of white and vast empty horizons with small elements here and there to allow the colours to breathe and to allow the story to come through clearly.
Director and designer Filipe Alcada
Voice-over David Mitchell
Music and sound design Denis Ducasse
Client Department of Transportation