Filipe Alcada

Highway Code

Director and designer Filipe Alcada

Voice-over David Mitchell

Music and sound design Denis Ducasse

Client Department of Transportation

Agency COI

The brief for this commercial was to create a universe out of the graphic language used in the Highway Code to guide us through the script.

I wanted to keep the design of the film light and pleasing to the eye using only traffic sign colours. The signs tend to use primary colours making it very easy for the elements to clash with each other. There was also a lot of information to pack in a very short time so I opted for the use of white and vast empty horizons with small elements here and there to allow the colours to breathe and the story to come through clearly.