Fox's Glacier Mints
Director and designer Filipe Alcada
Voice overs
Bear Simon Callow Fox Paul Reynolds
Client Fox's Confectionery
Agency Hooper Galton
Tackling these two iconic characters for a print and TV campaign was great fun and a big responsibility.
The Fox Glacier Mints campaigns have used Peppi the Polar Bear since 1922 and the relationship between Fox and Peppy has a long history of TV campaigns since the 1970s.
Everyone involved in the project was very mindful of this history, the idents should feel like a natural progression. This concern was prevalent throughout the whole process from when I was re-designing the characters all the way to final compositing.
The Guardian wrote an article about the idents that included the line "The love-hate dynamic between the two, and their very British sense of humour, remain true to the originals."...
Mission accomplished!