Dracula

Trailer and Graphic Identity Filipe Alcada

Choreography and Music Mark Bruce

Pre -production trailer for Dracula by Mark Bruce Company. The show went on to win the South Bank Sky Arts Award for dance.

The work I did on Dracula was at early stages of production when Mark was deciding on the look and feel of the whole piece. It is such a well known story that I think we both felt that we were walking through a minefield of cliches. We talked a lot about different possibilities and directions that we could take for the Graphic Identity before honing in on the final poster image depicting one of the key elements of the book.

Apart from the logo I also did a bit of image retouching to make Jonathan Goddard (Dracula) a bit more cadaveric and to enhance the lighting set-up.